A documentary advert is where the advert tries to convince viewers that the claims they are making are true. The person in the advert will normally be an expert who works with the product and is an expert. An example of this is the Nurofen advert, this claims that its a fast working tablet which targets the pain and gets to work in just 10 minutes. It says it can be used for headaches, migraines, back pain, muscle pain, and toothaches.
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