Animation has become more popular in advertisement and is used more frequently. It can be used in different ways from hand drawn to computer generated. Using animation over normal actors can have different benefits, they can have a certain appeal that is difficult to create with actors or actresses. It can be changed easily to go with time and so they can be run for long periods of time.
The Digital Switch Over Adverts use computer animation to create a character which is a symbol of Digital UK. The robot personificates Digital TV, it makes it seem like its a person and it has feelings and its a friend when we all know its just TV.
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