Exaggeration
Exaggeration in an advert is where they take a object and over exaggerate it. They do this to make the advert more memorable or to make it funny and to stand out. A over exaggeration is interesting and is a powerful way to communicate your concept. A small exaggeration is simply a misleading advertisement.
An example of this is the Red Bull Adverts, it says if you drink there drink it will give you wings and you can fly, the drink doesnt actually give you wings it just gives you more energy.
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