Talking heads advert are where they interview everyday people who give them there opions and ideas. We can relate to these adverts and people in them because there every day people and there not famous or celebritys. The interviewer will gather a group of people and ask them questions to do with the product/products rather then getting one person or a celebrity.
This is an example of a talking head advert, in this advert the woman go to asda and do the price guarantee challenge and then talk about how much they have saved. This appeals to woman because most woman do they shopping in todays household, because the woman in the advert are normal woman it makes you think you can do that and save some money.
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